Google Ads Algorithm
Popular 8 types of Google Algorithm.
PANDA
Google ads Algorithm Panda first appeared in February 2011 as part of Google’s efforts to eliminate black hat SEO tactics and web spam.
Why Google created Panda
2010. , the decline in the quality of Google’s search results and the rise of the “content farms” business model have become recurring themes.
As Google’s Amit Singhal later told Wired at TED, a recent “caffeine” update. In 2009, which dramatically boosted Google’s ability to quickly index content, it also added “not so good” content to its index..
Panda Triggers
The Panda algorithm update addressed several problematic phenomena in Google’s SERPs, including:
Thin content – weak pages with very little related text and resources, such as a set of pages describing various health conditions. each page has only a few sentences.
Duplicate Content – Copy content that appears in more than one place on the Internet. Duplicate content can also appear on your website if you have multiple pages with the same text that doesn’t change or doesn’t change at all. For example, a chimney sweep company could create 10 pages, one for each city the company serves, with almost identical content on all pages and only change the names of the cities (eg “We clean chimneys in Denver” on one page and “We clean chimneys in Boulder” on the next and “We clean chimneys in Aspen” on the next).
Bad Content – Pages that provide little value to the human reader because they lack comprehensive information.
Amet. /Reliability – Content is produced by sources that are not considered definitive or verified. A Google representative said that sites trying to avoid the effects of Panda should strive to be recognized authorities on topics and entities that human users would want to give their credit card information to.
Content farming – large amounts of low-quality information. pages that are often linked to from other websites. For example, a content farm might be a website that hires many low-paid writers to create short articles that cover a wide range of search queries, creating content that lacks authority and value for mainstream readers. The goal is simply to get search engine rankings for every possible term.
Low Quality User Generated Content (UGC) – An example of this type of low quality user generated content is a blog that publishes short guest blog posts. , full of typos and grammatical errors and a lack of reliable information.
High ad-to-content ratio – pages mostly consist of paid advertising, not original content.
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PENGUIN
In 2012, Google ads algorithm officially released a spam algorithm update that specifically targeted link spam and manipulative link building.
The spam algorithm later (officially) became known as the Penguin Algorithm Update via a tweet by Matt Cutts. was the head of Google’s spam team at the time.
Google’s war against poor quality began with the Panda algorithm, and Penguin was an extension and addition to the arsenal of that war.
Penguin was Google’s response to the growing practice of manipulating search results (and rankings) by black hats. links construction techniques.
Penguin Update is also now live. This means that the website can be informed about the placement of links at any time. That’s why it’s important to be aware of backlinks.
You don’t want to sneak out without knowing. To avoid this, disavow links often.
However, it is good to update. This means you no longer have to wait for an update. If you try to fix it, Google will quickly notice it and hopefully you will get your investment back.
The introduction of Penguin 4.0 has been very useful for website builders. As a result, Penguin Update became more selective in its penalties.
This means that instead of penalizing the entire site, the algorithm can now select parts of the site. This can be, for example, a single page or a subfolder.